Webinar for Company's products

Closed
Gates and Doors Inc.
Markham, Ontario, Canada
Business Development at Gates and Doors Inc.
(1)
2
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
target audience hubspot crm communication target market google sheets branding press releases value propositions market segmentation sales prospecting
Details

We need to create a webinar about our operators and subsets of that webinar for different target audiences. The full webinar is for remote sales presentations and training a field service group. Subsets of this webinar will take the form of different levels of introduction though more detailed education based on perceived time available by the target audience.

The primary focus for the student will be:

  • Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
  • Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a re branding campaign.
  • Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
  • Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
  • Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
  • SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
  • Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating usable social media and blog posts.


Our goal at the end of this experience is:

  • Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
  • Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
  • Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
  • Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
  • SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
  • Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include:

  • Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
  • Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools: Zoom, phone and email.

Primary contact: Daniel Weisz

Secondary contact: Ervin Weisz

Deliverables
No deliverables exist for this project.
Mentorship

I can mentor a student.

About the company

Company
Markham, Ontario, Canada
11 - 50 employees
Manufacturing
Representation
Family-Owned

Gates and Doors Inc. (GDI) markets the industry's most advanced door and gate operators. The GDI operators have been designed and are produced at our Markham, Ontario Facility

GDI applications engineers provide customer support in the planning stage of a new product line launch, product installation and field service.

GDI operators have been utilized by leading companies in their markets and installed for horizontal and vertical door applications in the cold storage, pharmaceutical, commercial and industrial door applications. Thousands of these operators have been sold for demanding OEM applications, and are working in the field under very high utilization rates. Our operators are designed to withstand the harshest elements and millions of cycles of operation.

Gate and Door openers play an indispensible role in the smooth operation of your business. Our business is to ensure safety, security and operational reliability for your operation.